From IFA to Order: How Listening Built a Lasting Partnership with Spain’s SOGO
In 2023, while attending the IFA trade show in Berlin, Germany, our team proactively engaged in market exploration and client development within the brand pavilions. It was there that our sales representative identified SOGO, a well-known Spanish brand, whose product range closely aligned with our expertise. A proactive conversation at their booth initiated the first connection with SOGO's purchasing manager.
Following the exhibition, we maintained consistent and professional communication via email, successfully inviting the client for a follow-up meeting during the subsequent Canton Fair. Leveraging this opportunity, we prominently featured our newly developed MFH03 milk frother at our booth and promptly sent samples for evaluation. The client provided candid and constructive feedback, highlighting areas for improvement.
We viewed this as an opportunity for product excellence. Our R&D team responded swiftly, dedicating several months to targeted refinements and optimization. These efforts not only addressed the specific concerns raised but also proactively resolved some common pain points prevalent across the product category, significantly enhancing overall performance and reliability.
Our rapid response and substantial improvements earned SOGO's trust. At a later meeting during the Spring Canton Fair, the client expressed full confidence and approval of our professionalism and the final product quality. This collaboration resulted in an order for 1,000 units of the milk frother from the Spanish importer/wholesaler, with a total project value of approximately $16,000 USD. More than just a single order, it marks the successful beginning of a trusted, long-term partnership with a quality European client, built through proactive outreach, dedicated follow-up, and relentless pursuit of product refinement.
