Building a Market Leader: Our ODM and OEM Partnership with BRITANIA in Brazil
The Challenge: Capturing a New Market with the Right Partner
A major Brazilian distributor, BRITANIA, sought to expand its appliance offerings with innovative and reliable products tailored to local consumers. Through targeted online marketing and outreach, they discovered our company as a leading ODM/OEM manufacturer with deep expertise in kitchen appliances.
The Solution: Collaborative Development from Insight to Launch
Initial contact was made based on BRITANIA's interest in our existing product range. To solidify the partnership and gain firsthand market understanding, our Sales Manager conducted a dedicated visit to Brazil in 2015. This crucial step involved meeting the client and conducting thorough local market research.
Our collaboration began with the joint development of a multifunctional Gas Oven. By combining BRITANIA's market intelligence with our engineering and design capabilities, we created a product that perfectly met local needs, achieving remarkable popularity.
Building on this success, we turned our focus to the electric pressure cooker category. Working closely with BRITANIA's team, we undertook a comprehensive project to develop an entire series of electric pressure cookers. Every product was meticulously designed and engineered to comply with strict Brazilian certification standards, ensuring safety, performance, and market readiness.
The Result: A Sustained Partnership and Significant Volume
This collaborative effort yielded outstanding commercial results. BRITANIA placed a substantial initial order for 100,000 units of the co-developed electric pressure cookers, with an order value exceeding 10 million RMB. This successful entry into the category established a strong foundation for ongoing business and cemented a trusted, long-term manufacturing partnership.
This case exemplifies our core ODM/OEM value proposition: we are more than just a factory. We are a collaborative partner invested in your market success, providing end-to-end support from market analysis and compliant product development to reliable, large-scale manufacturing.
